Category: Mobile

Bringing Advertising into a Mobile First World with Expanded Ads
29Jun 2016

Bringing Advertising into a Mobile First World with Expanded Ads

by William Foody

One of the biggest changes to search advertising that we’ve ever seen was announced earlier this month: Google and Bing will now be expanding their text ads. We believe these changes are being made to align advertising with a mobile first view on all things digital. These changes come alongside many others to provide a seamless experience across all devices. Neither networks have released the changes to the general public yet and currently have no official release date.

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