Category: Manufacturing

Manufacturing Dashboards: Why Visualizing Data is Important for Manufacturers
13Feb 2017

Manufacturing Dashboards: Why Visualizing Data is Important for Manufacturers

by Peter Begle

In today’s world, data is everywhere. It’s easier than ever to collect data, and there is an ever-expanding collection of platforms on which to record it. But gleaning insights and making business decisions off of data that is represented in rows and columns is archaic and inadvisable. That is why many business use dashboards to visualize their data in different ways, allowing decision-makers to spot trends and patterns more quickly and clearly than through simple spreadsheets. There is no business or industry that can’t benefit from visualizing their data, but Manufacturers are the one group that can’t survive without it. For manufacturers churning out hundreds of thousands of products per day, a 0.5% change in operations could potentially mean a savings or cost of thousands—or even millions—of dollars.

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Top 5 Marketing Challenges in Manufacturing
05Dec 2016

Top 5 Marketing Challenges in Manufacturing

by Rachel Ready

The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world.

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BusinessOnline Holds First Digital Marketing Summit for Manufacturers
20Nov 2016

BusinessOnline Holds First Digital Marketing Summit for Manufacturers

by Rachel Ready

The first edition of The Digital Marketing Summit for Manufacturers is in the books! The day focused on thought leadership and discussion around true return on digital marketing investments, as well as insights into trends within the manufacturing space. The event, which was hosted by BusinessOnline and held on November 15th in Chicago at the DoubleTree by Hilton Chicago O’Hare Airport, featured sessions from BusinessOnline as well as as industry partners: Google Partners, LinkedIn and DialogTech.

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