With the growth of wearable technology such as FitBits, the Internet of Things (IoT) has become a part of everyday life. But what role does it play in the B2B world? The Industrial Internet of Things (IIoT) is less understood. As this area of business technology grows so does the capacity for businesses to capitalize on the offerings and benefits that IIoT provides. Throughout this article you will take away key areas of positioning for your manufacturing business to use in messaging IIoT to your prospective audience base. With the growth in this market businesses can reap the rewards to get messaging out and capture those businesses who aim to take operations to the next level of automation.