IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.
Can you truly tell the marketing ROI for every channel and every program? It’s a new age for Marketers where this is possible – but how to get started, and which attribution model is right for you?
Learn the top 3 company-level attribution models and how you can identify the best one for you, how to uncover real values by uniting many interactions and many data systems and what to expect from a cost, staffing, time and energy standpoint, and how to get started.