March 13, 1:20 PM PST
BusinessOnline’s CEO Thad Kahlow will join a multi-channel marketing panel to discuss how to harness traditional marketing techniques to best benefit business. The virtual conference is set to place March 13th, 2014.
Data-driven marketing is ‘the new black’ in customer engagement. Successful marketers are now discovering that digital marketing actually builds on older strategies, modernizing them to be optimized and analyzed in powerful new and real-time ways.
“Old Rules for New Marketing: How Modern Marketing Builds on Traditional Strategies” is at 1:20 PM – 2 PM PST. Find out from this panel of multi-channel marketers how to use traditional marketing techniques to your advantage.
Executive Vice President, Boardroom Inc.
Director, Global Direct Marketing, InterContinental Hotels Group
Vice President of Member Initiatives, Direct Marketing Association