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Social & SEO – How to Leverage Social Media to Achieve Better SEO Results – at OMI Digital Summit April 22

Social & SEO – How to Leverage Social Media to Achieve Better SEO Results
Presenter: Ray “Catfish” Comstock, Director Search Marketing, BusinessOnline

OMI-social-logo

Track: Advanced Tactics and Optimization 
Monday, April 22, 2013   1- 1:50 pm ET / 10 – 10:50 am PT
Register Now with the BusinessOnline Discount Code: BOL15  

Session Description:
Catfish-OMIDigiSummitWe will discuss the Direct SEO impact of Twitter, Facebook and Google+ on your SEO campaigns, as well as how social media activity affects your SEO performance in Google and Bing. In addition, find out how you can improve your organic search rankings by increasing your buzz in social media. This session is based on the most recent Google and Bing developments and is the result of extensive research.

In this session you will learn:

  • The impact social media has on SEO performance, and how to improve your organic search rankings by building social media buzz
  • Why Author Authority is going to play a significant impact on SEO performance going forward
  • Why companies need to develop strategies for embracing individual contributor brands
  • How your Social Media team and your SEO team can share information and coordinate efforts to maximize campaign performance
  • Why Rel=Author is a necessary implementation and the cornerstone for Google’s new Author Rank system
  • Why Facebook Open Graph search bears watching as it becomes available to all users

btn-registernow    Use BusinessOnline Discount Code: BOL15