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Solving B2B Attribution Challenges – January 17, San Jose

Solving for B2B Attribution January 17, 2013

BusinessOnline, along with Forrester Research and Adobe, is presenting an exclusive seminar to demonstrate how B2B companies are solving challenges around accurate attribution and tying Marketing activity to Sales.

Tina Moffett, Forrester Research Analyst for Customer Intelligence, will discuss the uniquely challenging environment of B2B Attribution and share recent findings and industry trends. Rob Cataford, BusinessOnline VP Customer Intelligence, will present a case study showing how BusinessOnline helped one top SaaS client solve for B2B Attribution.

Learn more and register for the event here.

This event,originally set for October 30, was postponed due to travel restrictions due to Hurricane Sandy.