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Expert Resources

ON DEMAND: B2B Display Advertising – How to Reach and Impact Prospects Anywhere Along the Buyer’s Journey

blogthumb-jenagustinblogthumb-richrobertsBusinessOnline Senior Vice President Rich Roberts hosted an AMA Webcast on March 13th, alongside Bizo’s Senior Director of Marketing, Jennifer Agustin.

This webinar explores the how to’s of developing a comprehensive, full-funnel online advertising strategy: understanding key objectives of each stage of the funnel, pinning down the right metrics, and determining which tactics will be most effective.

Rich also shares how using Bizo targeted display advertising resulted in a lower cost per new visitor and cost per lead for DIRECTV for Business.

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