In Part 1, we talked about the activities you’ll need to tie Marketing activities to revenue. In this brief video, Matt and I put budget numbers against this project and share a high-level ROI model.
The figures presented here are obviously for example purposes only and are based on certain assumptions. But, they’re also based on experiences we’re having right now.
So, is your organization ready to tackle this? What’s the biggest challenge you see to getting started?
Leave a note below, or feel free to contact me with questions or comments.