In Part 1, we talked about the activities you’ll need to tie Marketing activities to revenue. In this brief video, Matt and I put budget numbers against this project and share a high-level ROI model.

The figures presented here are obviously for example purposes only and are based on certain assumptions. But, they’re also based on experiences we’re having right now.

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Part 2 - Implementation Costs and ROI Modeling.

So, is your organization ready to tackle this?  What’s the biggest challenge you see to getting started?

Leave a note below, or feel free to contact me with questions or comments.