Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So…
+ Why are your customers sometimes still frustrated when trying to find answers?
+ Why are different groups within your company competing on the same keywords?
+ Why are regions operating completely independently?
This quick VideoBrief will provide an overview of the elements to consider when developing your own Global Search Strategy and take you through the five phases of a proven approach to search marketing strategy:
Your competitors are getting more sophisticated in Search Marketing every day. Don’t miss this opportunity to learn from an expert that has developed Global Search strategies for some of the biggest brands in the world.
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Hi Ray,
Great video – thanks for sharing. And yes – I think you’ve broken the process into the most valuable 5 aspects when it comes to Global reach. One need to keep in mind that global and national will be quite different, even though the key principles stay the same. Thanks for sharing the excellent video.