Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – [...]
Originally Broadcast: Thursday, Oct. 24, 2013 THIS WEBINAR IS NOW AVAILABLE ON DEMAND This webinar will look at the landscape of search marketing. We’ll examine the b2b marketer’s top search goals, how budgets are being allocated, SEM vs SEO, and how marketers are integrating social media. We’ll also hear from Ray “Catfish” Comstock (BusinessOnline), Serena [...]
On September 26th Google officially announced the rollout of their new search algorithm, Hummingbird, which had been live for at least 30 days. The Hummingbird update is designed to better understand and respond to User Intent as well as further support and develop conversational-based search. It is important because it changes the way the algorithm [...]
Google’s recent changes make performance reporting less accurate. SEOs and Marketers no longer have the raw data that we once used to measure SEO results and we recognize that we will need to use different KPIs and trending metrics to approximate the data that is now lost. What does this mean for our industry? Read more here…
Social & SEO – How to Leverage Social Media to Achieve Better SEO Results – at OMI Digital Summit April 22
Social & SEO – How to Leverage Social Media to Achieve Better SEO ResultsPresenter: Ray “Catfish” Comstock, Director Search Marketing, BusinessOnline Track: Advanced Tactics and Optimization Monday, April 22, 2013 1- 1:50 pm ET / 10 – 10:50 am PTRegister Now with the BusinessOnline Discount Code: BOL15 Session Description: We will discuss the Direct SEO impact [...]
Mitul Gandhi, founder of seoClarity and BusinessOnline Director of Search Marketing Ray “Catfish” Comstock discuss how to solve for advanced SEO challenges specific to enterprise organizations. Catfish describes the methodologies BusinessOnline uses to solve for these specific enterprise search challenges and how the seoClarity tool offers unique solutions for challenges such as: Technical Challenges Huge number of pages (100,000+) [...]
Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?
Establishing a global web presence and optimizing for search engine results is more than just translation. In fact, without a true understanding of the cultural, political, linguistic, and social differences of the targeted country, marketers run the risk of driving users away. And, without the proper International SEO Strategy, they run the risk of something worse – never being found by users in the first place. Take a look at some of the best-practices and strategic tips below to help you gain international exposure and SEO value.
Social media optimization is the art of fully leveraging your social networks to extend your messaging to as many people as possible. There is a subset of those activities that can have a dramatic effect on search engine optimization. In this article I will be discussing the value these activities can bring to your SEO campaign in addition to how using SEO metrics to help paint an ROI picture around your social media campaign.
There are a number of reasons why any company should consider blogging. The social media opportunities, networking opportunities and ability to enhance brand reputation are all compelling reasons to participate in blogging. Often times however, these benefits are hard to quantify in a way that illustrates the ROI that is achieved through blogging. Fortunately, blogging [...]