Live at eMetrics - San Francisco on Tuesday, April 16 BusinessOnline CEO Thad Kahlow will share how a tiny B2B marketing team with big goals amplified their inbound marketing efforts by leveraging Customer Intelligence (aka Big Data). Learn how this team unearthed customer insights, channels and content from first touch to last, through marketing automation to [...]

BusinessOnline, along with Forrester Research and Adobe, is presenting an exclusive seminar to demonstrate how B2B companies are solving challenges around accurate attribution and tying Marketing activity to Sales. Tina Moffett, Forrester Research Analyst for Customer Intelligence, will discuss the uniquely challenging environment of B2B Attribution and share recent findings and industry trends. Rob Cataford, [...]