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Category : Design and User Experience

Three Layers of Mobile User Experience

Compared with traditional cell phones, smartphones allow users to stay connected on the go. They come with more fashionable industrial designs, bigger screens and higher resolution displays. Features of smartphones include but are not limited to: touch screen, high megapixel camera, GPS, and more gaming and entertainment options. Smartphones enable users to do a wide [...]

8 Key Layout and Design Principles to Keep Your Users Engaged

So your website has got it all. It’s flashy, findable, and you even have great pay-per-click ads bringing in a ton of traffic. However, if your visitors are having trouble navigating your site and can’t find what they’re looking for, you could be throwing huge opportunities out the window.

SEO and Usability: Ain’t Nothin’ Like a House Party…Or Is it?

Consider this…you’re invited to a house party. You’re not doing anything Saturday night except for feeding the cat, spending inordinate amounts of time watering the crops on FarmVille, and watching SNL. So you think “Sure, why not?” You print out directions from Google Maps and head out.

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Top 3 Reasons To Define Your Audience Using Personas

Companies today face a unique set of challenges when it comes to their online presence. With increased user-dependence on the web as a primary source of researching information, and the vast amount of resources and information available, it has become progressively more difficult for companies to successfully utilize this medium as a way to attract and engage prospects.

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The Top 5 Ways That Usability and SEO Work Together

Happy New Year! And what better way to start it than a San Diego Chargers victory over the Tennessee Titans in the first round of the playoffs last Sunday. As one of the 65,000 some odd fans that attended the game, I can tell you it was an amazing day for the community of San [...]

Making AJAX SEO Friendly

On many blogs, SEO professionals say AJAX is evil in SEO, just in the same way Flash is. But ask a Web2.0 designer/developer, AJAX is so cool that people will love it and stay on your site seeing the quick interactive visual feedback without any page reloading. Let’s look deeper into the possibility of making [...]

The Benefits of Usability and SEO – Why You Should Care About Both

As a web site owner, there are many investments that should be made in order to ensure your web site is both attractive to search engines and easy for users to navigate. Making the web site attractive to search engines involves a process commonly called Search Engine Optimization (SEO). In this process, there are numerous [...]