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Expert Resources

Category : Customer Intelligence

Account Based Marketing is Like Dating, at Scale

Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – [...]

VIDEO WEBINAR: Solving for BtoB Attribution with Forrester Research

Forrester Research Analyst Tina Moffett and BusinessOnline VP of Analytics Rob Cataford discuss the challenges faced by BtoB businesses with long lead cycles and the importance of Marketing Attribution. Tina and Rob share how to choose the best attribution model for your business, what types of resources may be needed, and demo six scenarios using Adobe [...]

What’s the Big Deal With Big Data?

Are you feeling the same thing I am – a current of chaos and a bit of bipolarity in this ever-changing world of ours? Maybe it’s because I’m fully entrenched in the digital world that pivots hourly, or more likely it’s the fact that I have two little ones under the age of two. Either [...]

What does it take to ‘Close The Loop’? – Part 2

In Part 1, we talked about the activities you’ll need to tie Marketing activities to revenue. In this brief video, Matt and I put budget numbers against this project and share a high-level ROI model. The figures presented here are obviously for example purposes only and are based on certain assumptions. But, they’re also based on experiences we’re having [...]

What does it take to ‘Close The Loop’?

Tying Marketing activity to revenue is the Holy Grail – especially for you B2B folks. Closing that loop lets you optimize based on what really working throughout the sales funnel rather than just front-end indicators like visitors, registrations or downloads. But getting your web analytics, CRM, marketing automation and other data sources talking to each other can seem [...]

Answer the Toughest Questions in Search Marketing [VideoBrief]

Advanced data analysis allows you to better optimize Search performance. We call it “Search Intelligence”. This brief video gives you a high-level sense of Search Intelligence. This is a new approach to Search Analytics that: ties Search activity with the entire sales funnel, allows you to analyze the full set of long tail keywords, and [...]

How do I act on all this data??

“We’ve only just begun. There’s only going to be more data.” – Bradley Horowitz, VP, Product Management, Google “Big Data” may be the big thing. But you live in the real world. You’re frustrated when you try to deal with multiple data sources… it all seems really complex and expensive. Plus, you’re already swamped with [...]