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Expert Resources

Category : Content Strategy

How to Develop an Efficient Content Marketing Program

As digital marketers, we know that content marketing is crucial for your business, and the pressure of measuring ROI with content is increasing. To successfully measure your content marketing program, it is important to first establish clear goals and corresponding metrics that you can tie back. Documenting your content marketing strategy is key to understanding […]

How Your Content Strategy Should Affect Your SEO Expectations

BusinessOnline’s Director of SEO, Catfish Comstock, recently authored an article for Search Engine Watch that explores the importance of a company’s content strategy as it relates to their SEO expectations. These are some important considerations for anyone trying to improve their keyword rankings for highly competitive keywords. “If I had a dollar for every time someone […]

Are You Staring At This Title? You’re Interested… Want To Know Why?

Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.

How Strategic Content Development is Like Asking Out a Girl

As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…

Top 3 Reasons To Define Your Audience Using Personas

Companies today face a unique set of challenges when it comes to their online presence. With increased user-dependence on the web as a primary source of researching information, and the vast amount of resources and information available, it has become progressively more difficult for companies to successfully utilize this medium as a way to attract and engage prospects.