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Solving B2B Attribution Challenges – January 17, San Jose

BusinessOnline, along with Forrester Research and Adobe, is presenting an exclusive seminar to demonstrate how B2B companies are solving challenges around accurate attribution and tying Marketing activity to Sales. Tina Moffett, Forrester Research Analyst for Customer Intelligence, will discuss the uniquely challenging environment of B2B Attribution and share recent findings and industry trends. Rob Cataford, [...]

5 Steps to Develop a Global Search Strategy

Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So… +  Why are your customers sometimes still frustrated when trying to find answers? +  Why are different groups within your company competing on the same keywords? [...]

6 Techniques for Optimizing Your Local Search Business Profile

Claiming and validating local listings on Google, Bing and Yahoo! can drive high-quality, targeted traffic and help your site rank higher within in local search results. It’s possible that unclaimed local listings can sometimes outrank claimed listings, however it is vital to claim your business profiles considering it gives you complete control of what is [...]

Free Call-To-Action Overlays, One More Reason to Promote your Videos on YouTube

YouTube’s “Promoted Videos” tool has allowed many marketers to stand out among the thousands upon thousands of videos flooding the web. Keyword-based targeting gives you control over which search terms trigger your video promotion and you only pay only when someone clicks to watch your video. What many people may not be aware of is [...]

301 versus 302 redirects for SEO

I was having a conversation with a client yesterday that I think bears repeating. The question my client had was, why was I recommending changing their 302 redirects to 301 redirects? A 301 redirect is a permanent redirect whereas a 302 redirect is a temporary redirect. My client had a number of pages that were [...]

Mobile Website Indexation

So you’ve built a mobile version of your website to target iPhone, Android, and Blackberry users. Congratulations! This can do wonders for creating increases in mobile traffic and subsequent conversions, especially when optimization includes local factors. The next step is to follow the appropriate steps to properly inform search engines of the existence and dimensions [...]

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5 Reasons Why Your Brand Needs Customer Testimonial Videos

Here are the 5 reasons why your brand needs customer testimonial videos … 1.) Increase brand awareness 2.) User generated and peer reviewed content is trusted and influences purchasing intent 3.) Calls to action inspire and motivate consumers to interact with your brand 4.) Reinforces brand loyalty and helps inspire brand advocates 5.) Increases site [...]

SEO for Other File Types – It’s Not Just About HTML

Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?

5 Foundational Steps to International SEO Success

Establishing a global web presence and optimizing for search engine results is more than just translation. In fact, without a true understanding of the cultural, political, linguistic, and social differences of the targeted country, marketers run the risk of driving users away. And, without the proper International SEO Strategy, they run the risk of something worse – never being found by users in the first place. Take a look at some of the best-practices and strategic tips below to help you gain international exposure and SEO value.

Three Layers of Mobile User Experience

Compared with traditional cell phones, smartphones allow users to stay connected on the go. They come with more fashionable industrial designs, bigger screens and higher resolution displays. Features of smartphones include but are not limited to: touch screen, high megapixel camera, GPS, and more gaming and entertainment options. Smartphones enable users to do a wide [...]