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Expert Resources

Thad Kahlow

Account Based Marketing is Like Dating, at Scale

Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – [...]

What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue [...]

What’s the Big Deal With Big Data?

Are you feeling the same thing I am – a current of chaos and a bit of bipolarity in this ever-changing world of ours? Maybe it’s because I’m fully entrenched in the digital world that pivots hourly, or more likely it’s the fact that I have two little ones under the age of two. Either [...]

CEO Interview: Proving and Improving ROI [Video]

BusinessOnline CEO Thad Kahlow talks about common challenges with data – how do we know what’s working and what’s not; and how to prove and IMPROVE campaign ROI. With two real-world examples of how RailEurope and Workday are able to connect user data from multiple sources to inform business insights and drive ROI. Hi, I’m [...]

“Educate Girls, change the world”, a trip to Haiti.

“Sweetheart, I need to go to Haiti for a week to learn more about how educating girls can change the world.” A long pause ensues, as tears well up, and for a brief second I fantasize that they were for me- my safety or being missed…not remotely close…“I want to go-too!,” she proclaims. I know [...]

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