What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue [...]

Are you feeling the same thing I am – a current of chaos and a bit of bipolarity in this ever-changing world of ours? Maybe it’s because I’m fully entrenched in the digital world that pivots hourly, or more likely it’s the fact that I have two little ones under the age of two. Either [...]

BusinessOnline CEO Thad Kahlow talks about common challenges with data – how do we know what’s working and what’s not; and how to prove and IMPROVE campaign ROI. With two real-world examples of how RailEurope and Workday are able to connect user data from multiple sources to inform business insights and drive ROI. Hi, I’m [...]

“Sweetheart, I need to go to Haiti for a week to learn more about how educating girls can change the world.” A long pause ensues, as tears well up, and for a brief second I fantasize that they were for me- my safety or being missed…not remotely close…“I want to go-too!,” she proclaims. I know [...]