One of my favorite sites for the latest news in SEO is www.searchengineland.com . The site is run by Danny Sullivan, formerly of SearchEngineStrategies.com (where incidentally I will be writing a column soon, stay tuned for details). But one of the things (or should I say some of the things) I have noticed about Search [...]

There are a number of reasons why any company should consider blogging. The social media opportunities, networking opportunities and ability to enhance brand reputation are all compelling reasons to participate in blogging. Often times however, these benefits are hard to quantify in a way that illustrates the ROI that is achieved through blogging. Fortunately, blogging [...]

So you’re thinking, Catfish you must have had way too much to drink at your birthday show Saturday night if you think that top 10 listings in Google are not important. Well I will plead the 5th on the extent of my celebration except to say I had a blast and I was very appreciative [...]

Having a consistent SEO process is critical for any SEO company as well as any SEO professional. By taking the time to write out a training manual for your employees (even if you haven’t hired any yet) you accomplish a couple different things. First, defining your SEO process allows you to be more consistent in [...]

One of the more interesting questions that has emerged recently in the world of SEO is the mystery of the Viewstate variable. This handy little invention of Microsoft’s twisted mind allows form users to recapture data they had previously typed in a form in the event that they hit the back button after already submitting [...]

Having an ongoing search engine optimization strategy is essential for any successful SEO campaign. And there is a big difference between SEO strategy and SEO techniques. I define SEO techniques as the actions that one takes to optimize a certain segment of a Web site. So in other words, having keyword focused title tags, changing [...]

Today I was reading an outstanding article about Meta Descriptions by Barry Welford and I thought I would share a couple more thoughts I have on the subject. In Barry’s article he mentions about the importance that description tags play in creating the snippets that the search engines display in the SERPs (search engine results [...]

During the last 10 years of optimizing sites, I have come across a lot of circumstances that could only be described as “The SEO Blues”. *lol* So I finally decided to write a song about it. It’s called The SEO Blues. Everyday on my lunch I go to my band studio to eat and relax. [...]

So before I slam American Express today for being clueless (stay tuned), let me recap my awesome weekend. Although I couldn’t play flag football this last weekend because of my elbow injury, I coached our squad (The Vultures) to an opening day 29 – 6 throttling of team Havoc. We are now 1 – 0 [...]

Recently a client of mine expressed reservation about submitting to search engine directories as a way to increase link popularity. They were concerned that a directory listing would look like a paid link to Google and that their listing would be seen as spam. That got me to thinking about all the misinformation on the [...]