Web Analytics
Part of Your Marketing Budget is Being Wasted, Do You Know Which Part?
The most daunting, befuddling questions a marketer today has to answer: What's working? What isn't? And what do we do about it?
Rivers of data flow continuously from the web, but the key is using the data to help make intelligent business decisions. There are two components to this: first, collecting data, and making sure it’s the right data…accurate and reliable. Second, using that data to identify insights that can be put to use to make real business decisions.
Our strategic approach to integrated planning, execution, reporting and analysis enables clients to gain actionable insights from the myriad of numbers so they can make informed decisions to maximize return on investment. It’s not just about having mountains of data. It’s about climbing the mountain, so you can have a better view.
Analytics Services
- Analytics Diagnostic
- Implementation & Customization
- Benchmarking & Reporting
- Analysis
- Testing & Optimization
Illuminate Insights
Analytics can help track campaign performance and illuminate valuable insights to drive marketing and business decisions. If your platform is implemented or configured incorrectly, you could be using inaccurate and incomplete information about your site visitors, campaigns, and overall marketing effectiveness. Our analytics diagnostic is a comprehensive assessment of your current installation, as well as precise recommendations on how best to improve your set-up to yield optimal results.
A Full Analytics Diagnostic Includes:
- Situational Assessment
- KPI & Metrics Evaluation
- Platform Assessment
- Optimization
What are Your Needs?
From vendor selection to solution design, our cross-platform expertise enables our analysts to work with you to implement and customize the right tools and technology.
Specific Services:
- Solution Design
- Implementation & Customization
- Conversion Audit / Tracking
- Audit of Existing Platform
- Vendor Selection
Sophisticated Tools to Monitor Campaign Performance
We identify the key performance indicators (KPI’s) that are right for you and build sophisticated dashboards which enable you, as well as us, to monitor campaign performance. We focus on the metrics that count – not just clicks – and can provide visibility from impression to revenue.
Specific Services:
- Key Performance Indicator (KPI) Definition
- Dashboard Design and Development
- Integrated Reporting
- Reporting Automation/ Score Boarding
What Does the Data Mean?
Our dedicated team of analysts look at your information and discuss what happened, why it happened, and what it means to your strategies. We conduct analysis on campaigns, competitive landscape, website performance, and more. Our team will make specific observations and recommendations so you can: focus your budget on the activities that yield the highest result; support your decisions with real data and insightful information; and continuously optimize.
Specific Services:
- Campaign Analysis
- Competitive Analysis
- Website Analysis (Content, Engagement, Click through, Conversion)
- Behavioral Targeting
Deliver Results and Optimize Performance
In addition to reporting and analysis, our optimization services enable us to test and learn what works and what doesn’t to increase performance, give you results faster, and generate a higher ROI for each dollar spent. We conduct A/B multivariate testing for campaign, website, and landing page optimization.
Specific Services:
- A/B Multivariate Testing
- Campaign Optimization
- Website Optimization (Content, Engagement, Click Through, Conversion)
- Landing Page Optimization
Aaron Toledo
Senior SEM Strategist
Complimentary Lab with an Expert
Have a 1-on-1 conversation with an industry leading expert in Analytics to receive instructions on things you can do TODAY to improve marketing measurement.
