Our Team

Combined Expertise with an Isolated Objective – Your Success

We are passionate about online marketing and committed to delivering business results for our clients. Find out a little more about the people on your team and how they are leveraging their expertise to help clients succeed.

Select a member of our team to learn more about them.

 
Thad Kahlow, CEORay ''Catfish'' Comstock, Senior Search StrategistTodd Cohen, Group Director of Online Marketing StrategyAaron Toledo, Senior SEM StrategistThanh Nguyen, Senior Usability EngineerMichael Weisfeld, Senior Online Marketing StrategistRolando Garcia, Senior Online Marketing StratigestJason Munski, Online Marketing StrategistMarcus LaTour, Director of Business DevelopmentRich Roberts, Managing Director
Rolando Garcia

Rolando Garcia

Senior Online Marketing Strategist

"All generalizations are false." Mark Twain

Rolando Garcia is Senior Online Marketing Strategist at BusinessOnLine. With over 10 years of experience developing the blueprint for information architecture, Rolando creates optimal information flow and user-experiences for BusinessOnLine clients. In addition to Rolando’s extensive IA knowledge, he brings to the table a tremendous amount of font-end and back-end web development, database scripting, content management systems skill, and integration strategies for tools and technologies. Considered an authority in online marketing, Rolando can recommend the most efficient tools, coding languages, and techniques to tackle any sophisticated online marketing challenge that he is presented with.

 

 

Knowledge Content by Rolando Garcia

Jan 2009 - Video Sharing.jpg
By: Rolando Garcia | 01.07.09
As a consultant, often times my job is to make technology a non-issue. I’m not explicitly asked for it, but hidden within your questions and...
May 2009 - Less Documentation, More Prototyping.jpg
By: Rolando Garcia | 05.13.09
It seems these days the characteristics of a website are becoming increasingly sophisticated. And, with sophistication, there is an inherent need for...
Thanh Nguyen

Thanh Nguyen

Senior Usability Engineer

"There is no need for temples, no need for complicated philosophies. My brain and my heart are my temples; my philosophy is kindness." The Dalai Lama

Thanh Nguyen is Senior Usability Engineer at BusinessOnLine. She is an HFI certified expert in the field of human-computer interaction with an educational background in the areas of cognitive and computer science. Thanh is known for her expert execution of SEO-driven usability – a unique concept which utilizes her knowledge and expertise in usability, IA, and SEO, as well as her understanding of how to tie business results into these practices.

 

Knowledge Content by Thanh Nguyen

Oct 2008 - Top 3 REasons to Define Your Audience Using Personas.gif
By: Thanh Nguyen | 10.07.08
Companies today face a unique set of challenges when it comes to their online presence. With increased user-dependence on the web as a primary source...
Todd Cohen

Todd Cohen

Group Director of Online Marketing Strategy

"Never, never quit." Unknown

Todd Cohen is Group Director of Online Marketing Strategy at BusinessOnLine. For more than 15 years, Todd has been developing integrated marketing campaigns for some of the world’s leading brands. His ability to build relationships and collaborate with internal and external constituents at all levels has allowed him to drive sales by finding the right mix of medium, message, and tactic within various industries of all size.

 

Knowledge Content by Todd Cohen

Nov 2008 - Extending Your Brand Experience in an Online World.gif
By: Todd Cohen | 11.05.08
Regardless of what industry you’re in or what you’re selling, today your customers are more connected and savvy than ever before – with a simple...
Client relationship
By: Todd Cohen | 10.22.09
When agencies pitch new business, the focus is typically on the service offerings they can bring to the prospective client – presumably centered...
Thad Kahlow

Thad Kahlow

CEO

“There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?” Robert Kennedy

Thad Kahlow is the CEO of BusinessOnLine. He is responsible for the entrepreneurial leadership of all BusinessOnLine operations where his energy and vision have helped propel the company into the online marketing spotlight. Under his direction, BusinessOnLine has become one of the nation’s leading online marketing agencies, successfully launching hundreds of solutions for clients including Cisco, Caterpillar, Chevron, Sony, NEC, Sybase, and Hasbro, to name a few. Over the years online marketing has evolved, and Thad has fueled the expansion of BusinessOnLine’s service offerings to match and address the resulting challenges that online marketers face.

Thad has successfully established Search Marketing (SEO and PPC), Social Media, User-Experience, and Analytics competencies at BOL. With more than ten years of experience in the online marketing industry, Thad has a deep and extensive knowledge of web strategy, online marketing strategy, web development, search engine marketing, and website usability. Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published and quoted extensively in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.

 

Knowledge Content by Thad Kahlow

Nov 2008 - The Great Marketing Opportunity.gif
By: Thad Kahlow | 11.05.08
As marketers begin to better understand and reap the benefits of online marketing, a large pervasive gap remains between the results we are able to...
Ray ''Catfish'' Comstock

Ray ''Catfish'' Comstock

Senior Search Strategist

"The most important single ingredient in the formula of success is knowing how to get along with people." Theodore Roosevelt

Ray "Catfish" Comstock is Senior Search Strategist at BusinessOnLine. Ray has more than 12 years in the search marketing industry, specializing exclusively in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including Search Engine Strategies (SES), PubCon and the Online Marketing Summit (OMS). He is also a contributing author to the BusinessOnLine SEO Blog – syndicated through WebPro News – and is quoted extensively in trade and business publications.

 

Knowledge Content by Ray ''Catfish'' Comstock

Jan 2009 - Using Twitter as a Business Tool.jpg
By: Ray ''Catfish'' Comstock | 01.07.09
Twitter is one of the most popular social media sites in the world. Described as a "micro-blogging" platform, Twitter allows users to...
Sept 2008 - How Web 2.0 Can Enhance Your SEO.jpg
By: Ray ''Catfish'' Comstock | 09.10.08
Over the last few years, Social Media and Web 2.0 technologies have commonly been associated with Search Engine Optimization (SEO); however, for many...
Jason Munski

Jason Munski

Online Marketing Strategist

"I read somewhere...how important it is in life not necessarily to be strong...but to feel strong." Christopher McCandless

Jason Munski is an Online Marketing Strategist at BusinessOnLine. With over 6 years experience in website strategy, website development, information architecture, and user-centered design, Jason has a competitive advantage in the internet marketing arena. His comprehensive range of abilities combined with a natural affinity for process improvement has enabled him to deliver superior solutions for some of the world’s leading brands.

 

Knowledge Content by Jason Munski

Feb 2009 - Build a Website You Can Be Proud Of.jpg
By: Jason Munski | 02.18.09
If you’re getting ready to kick off a new website project then please keep reading. Consider this your homework before your homework. What I want to...
Michael Weisfeld

Michael Weisfeld

Director of Social Media

"Unless you try to do something beyond what you have already mastered, you will never grow." Ronald E. Osborn

Michael Weisfeld is Director of Social Media at BusinessOnLine. Michael is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, internet and website strategy, and content management.

 

Jegan Chen

Jegan Chen

Usability Engineer

Jegan Chen is the Senior Strategist of User Experience at BusinessOnLine. He has extensive experience in the fields of web development and human-computer interaction, and an educational background in both cognitive science and neuroscience. Jegan’s wealth of research experience focuses on user-centered design, contextual inquiry, accessibility, and real-world focus groups. Jegan is considered an expert in usability, IA, persona development, and testing.

 

 

Knowledge Content by Jegan Chen

My Site Looks Great, But Still Doesn't Work!.png
By: Jegan Chen | 03.12.09
This past year, I’ve been approached by numerous people asking me to “tear apart” their website because they know “something’s wrong with it” or it’s...
Aaron Toledo

Aaron Toledo

Senior SEM Strategist

"Life consists not in holding good cards but in playing those you hold well." Josh Billings

Aaron Toledo is Senior SEM Strategist at BusinessOnLine. A seasoned business professional in the online marketing industry, Aaron specializes exclusively in web analytics, including social media and search marketing measurement. He is a natural leader, providing the insight necessary to identify and maximize results and his comprehensive range of abilities has enabled him to deliver superior solutions for some of the world’s leading brands.

 

Knowledge Content by Aaron Toledo

Dec 2008 - Conversion Rate - The Most Powerful Metric of All.gif
By: Aaron Toledo | 12.30.08
Every website is created with a purpose, and for most, there is more than one. Whether your site goals are to sell products, generate leads, or...
Dec 2008 - Improving Business Decisions with Analytics.gif
By: Aaron Toledo | 12.01.08
Depending on whom you ask, web analytics can have a wide variety of definitions but is ultimately focused on a single goal: understanding the online...
Lauren Komrosky

Lauren Komrosky

Project Manager

 

Lauren Komrosky is a Project Manager at BusinessOnLine. Working in both Account and Project Management, Lauren has been leading clients through website development projects and online advertising campaigns for over 5 years at large agencies such as DRAFT/FCB and Ogilvy & Mather. Her industry knowledge, attention to detail, organization, and management skills allow her to deliver project on time, on budget, and exceeding client expectations.

 

 

Knowledge Content by Lauren Komrosky

Marketing Budget
By: Lauren Komrosky | 12.17.09
Is your marketing budget tight with little chance of increasing? Are you expected to do more with less? How do you prove ROI to justify your...
Stephan Brisard

Stephan Brisard

Senior Account Manager

 

Stephan Brisard is Senior Account Manager at BusinessOnLine. He has over 10 years of experience as a senior marketing and sales professional leading integrated marketing teams in Software, Marketing and fast moving consumer goods sectors. He served as Marketing Manager for Amdocs International, directing and repositioning the company by initiating brand relevance and image building strategies. Prior to joining BusinessOnline, Stephan led the strategic development of the business development unit and marketing department at Interactivate, Inc., where he generated over $1M in new revenue. Stephan is a graduate of Leeds Metropolitan University in England with a BA in Marketing and an MBA in Strategy & Marketing.

 

 

Knowledge Content by Stephan Brisard

Bridging the Gap Between Conversion and Sales
By: Stephan Brisard | 11.24.09
Businesses are beginning to understand the amazing opportunity the online space offers them, and are now moving towards it quickly. As more consumers...
Eric Magnuson

Eric Magnuson

Managing Director

"Action is the foundational key to all success." Pablo Picasso

Eric Magnuson is Managing Director of BusinessOnLine, and oversees the marketing, business development, and channel partner teams at the agency. Magnuson is a leading brand marketer with a 20-year track record of building profitable companies at the forefront of converged media. He is a specialist at the creative use of online and offline marketing tools to build powerful integrated solutions for brands seeking deep and relevant connections with consumers. He has held numerous executive management roles on both the agency and property side of the industry, with a proven ability to generate high growth, operational efficiency, and profitably align a company with market potential. His skill-set is diverse, including expertise in traditional media (broadcast/cable), digital media (advertising, social media, video, database/email marketing, analytics, e-commerce), PR/Communications, and a strong consultative/solutions oriented approach to business development.

 

Marcus LaTour

Marcus LaTour

Director of Business Development

“There is something healthy and invigorating about direct action.” Henry Miller

Marcus LaTour is Director of Business Development at BusinessOnLine. He is dedicated to understanding BOL’s client’s business models, goals and requirements. Marcus’ tenure in the Internet industry started in the interactive wings of the B2B technology publishers, such as CMP Media, International Data Group (IDG), and Red Herring Magazine, where Marcus helped build out the online advertising services. Marcus also brings five years of agency experience, having worked as the Director of Business Development at Red Door Interactive and LEWIS Global Public Relations (San Francisco).  In his spare time, Marcus is studying for his MA degree from the Chicago School of Professional Psychology in Industrial/Organizational psychology to supplement his BA from UC Berkeley in philosophy.

 

David Isaac Lewallen

David Isaac Lewallen

Senior International SEO Engineer

David Isaac Lewallen is a Senior International SEO Engineer at BusinessOnLine. David specializes in link building strategies and implementation as well as on-page and international SEO. David has an educational background in international business and speaks English, French and Spanish. He has been mentored by world renowned SEOs and contributes to the BusinessOnLine SEO Blog. David also publishes a blog on international link building and regularly guest blogs throughout the industry.

 

 

BusinessOnLine

BusinessOnLine

 

Knowledge Content by BusinessOnLine

August 2009 - Give Your Uers What They Want.png
By: BusinessOnLine | 08.30.09
Understanding your customers and designing the right user-experience is essential when building websites, blogs, social media applications, and...
August 2009 - How Many Links is Too Many.png
By: BusinessOnLine | 08.29.09
BusinessOnLine recently conducted in-depth SEO testing to understand how Google reads and weighs internal links. Through this process, we have...
Rich Roberts

Rich Roberts

General Manager - San Francisco Office

"You're happiest while you're making the greatest contribution." Robert F. Kennedy

Rich heads up the San Francisco office for BusinessOnline. He has over 20 years experience in planning, building and managing cutting-edge online marketing programs for some of the smartest companies in the world. These include large brands such as Dell, BMG, CNET and ZipRealty and smaller start-ups such as Callwave, Zing, EQO Mobile and SendMe Mobile.

Rich has a balanced experience base as a both a long-time CMO / VP Marketing on the client side and leader on the agency side while at Grey Interactive. This gives him the unique ability to both understand his clients’ perspective and to ensure that they’re well taken care of. Rich earned his BA in Economics at Emory University and an MBA from the School of Management at Yale University.

 

Christopher Rubin

Christopher Rubin

Senior Account Manager

 

Knowledge Content by Christopher Rubin

User Experience
By: Christopher Rubin | 01.19.10
Are you experienced? Aside from an outdated Jimi Hendrix reference, this question refers to your experience as a user of the internet. This notion...
iStock_000011609644XSmall.jpg
By: Christopher Rubin | 04.02.10
By now, you’ve certainly seen video popping up in blended search results for Google and other major search engines. These engines are designed to...
Ryan Adami

Ryan Adami

Director of Search Marketing

Ryan Adami is the Director of Search Marketing at BusinessOnLine. With more than 11 years of experience, Ryan brings an extensive search engine marketing background to his role at the agency. Armed with a strong mathematical background and a passion for technology, he specializes in search engine optimization and paid search. Ryan has worked with several fortune 500 clients, including; Jenny Craig, ECCO Shoes, and Sandals Resorts, and has managed multi-million dollar search and display campaigns. He is a contributing author to the BusinessOnLine SEO Blog – syndicated through WebPro News – and is quoted extensively in trade and business publications.

 

Stacy Page

Stacy Page

need to do