Archive: November, 2016

BusinessOnline Holds First Digital Marketing Summit for Manufacturers
20Nov 2016

BusinessOnline Holds First Digital Marketing Summit for Manufacturers

by Rachel Ready

The first edition of The Digital Marketing Summit for Manufacturers is in the books! The day focused on thought leadership and discussion around true return on digital marketing investments, as well as insights into trends within the manufacturing space. The event, which was hosted by BusinessOnline and held on November 15th in Chicago at the DoubleTree by Hilton Chicago O’Hare Airport, featured sessions from BusinessOnline as well as as industry partners: Google Partners, LinkedIn and DialogTech.

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The Industrial Internet of Things (IIoT) and How Businesses Can Capitalize On It
01Nov 2016

The Industrial Internet of Things (IIoT) and How Businesses Can Capitalize On It

by Ryan Fahey

With the growth of wearable technology such as FitBits, the Internet of Things (IoT) has become a part of everyday life. But what role does it play in the B2B world? The Industrial Internet of Things (IIoT) is less understood. As this area of business technology grows so does the capacity for businesses to capitalize on the offerings and benefits that IIoT provides. Throughout this article you will take away key areas of positioning for your manufacturing business to use in messaging IIoT to your prospective audience base. With the growth in this market businesses can reap the rewards to get messaging out and capture those businesses who aim to take operations to the next level of automation.

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